Elevate your design thinking with Double Helix

Welcome, Human-Centred Designers! If you’re passionate about creating solutions that are not just functional but also deeply resonate with users, the Double Helix framework is for you. It offers a structured yet flexible approach that complements human-centred design principles, ensuring that your designs are not just aesthetically pleasing but also solve real-world problems effectively.

How does it work?

Double Helix ensures that designers can connect meaningfully with users, business and strategy, and create with confidence.

Strategic Alignment: Ensure that your designs are not just user-friendly but also align with the broader strategic objectives of the project.

Efficient Validation: The Double Helix framework provides structured phases for user testing, allowing for quicker validation of design hypotheses.

Quality Assurance: With built-in phases for prototyping and testing, designers can be assured of the quality and effectiveness of their designs before they go live.



To learn more about the phases of the Double Helix process, visit our Framework Phases page.

Integrated tools and techniques include

Empathy maps

These can be utilised during the ‘Understanding’ phase to gain deep insights into user needs and motivations.

Ideation workshops

These are particularly effective during the ‘Ideate & Propose Solutions’ phase, allowing for a diverse range of creative solutions.

Prototyping Tools

Tools like Sketch, Figma, or Adobe XD can be integrated into the ‘Prototype & Test’ phase for rapid prototyping and user testing.

User testing

This can be incorporated into the ‘Implement & Evaluate’ phase to ensure that the final product meets user expectations.

Would you like to know more?

How can you and your team benefit from the Double Helix approach?




Ready to see the Double Helix Framework in action?
Get in touch!