The Double Helix Framework is a revolutionary approach to digital product development that transcends traditional methodologies.

It integrates the work of business analysis, human-centred design, and technical development into a cohesive, streamlined process.



Named for its resemblance to the structure of a double helix, this framework brings two intertwining strands—business analysis and design/UX—into a unified whole.

The result is a digital product that not only meets business objectives and technical feasibility but also deeply resonates with end-users.

History and Evolution


How does Double Helix integrate traditional models?

Human-Centred Design

While HCD focuses primarily on the user experience, the Double Helix Framework takes it a step further by integrating user-centric principles with business analysis and technical development. This ensures a product that is not only user-friendly but also aligns with strategic objectives and is technically sound.

Double Diamond

The Double Diamond model emphasises divergent and convergent thinking, in a linear way. In contrast, the Double Helix Framework recognises that product development is often non-linear and requires ongoing collaboration. Double Helix incorporates Double Diamond’s thinking processes, while adding layers of strategic alignment and technical feasibility.

Business Analysis

Traditional business analysis frameworks excel in defining business requirements but often lack the user-centric approach. Double Helix seamlessly integrates business analysis with user-centred design, ensuring that business requirements and user needs are aligned throughout the product development process.

Systems Engineering Methodology and V-Model

While these methodologies are strong in technical development and lifecycle management, they often overlook the human element. The Double Helix Framework incorporates the rigour of systems engineering while ensuring that the human aspect is not lost, making it a more balanced and holistic approach


Would you like to know more?

How can you and your team benefit from the Double Helix approach?





Ready to see the Double Helix Framework in action?
Get in touch!