The Double Helix Framework is a revolutionary approach to digital product development that transcends traditional methodologies.
It integrates the work of business analysis, human-centred design, and technical development into a cohesive, streamlined process.

Named for its resemblance to the structure of a double helix, this framework brings two intertwining strands—business analysis and design/UX—into a unified whole.
The result is a digital product that not only meets business objectives and technical feasibility but also deeply resonates with end-users.
History and Evolution
Born out of the need for a more comprehensive approach to product development, the Double Helix Framework was developed to address the limitations of existing models.
Initially conceived within the context of Australian Federal Government and Defence, its applicability and success have made it a sought-after methodology across various sectors. Over the years, the framework has evolved, incorporating feedback from multiple projects and adapting to the changing landscape of digital product development.
How does Double Helix integrate traditional models?

Human-Centred Design
While HCD focuses primarily on the user experience, the Double Helix Framework takes it a step further by integrating user-centric principles with business analysis and technical development. This ensures a product that is not only user-friendly but also aligns with strategic objectives and is technically sound.


Double Diamond
The Double Diamond model emphasises divergent and convergent thinking, in a linear way. In contrast, the Double Helix Framework recognises that product development is often non-linear and requires ongoing collaboration. Double Helix incorporates Double Diamond’s thinking processes, while adding layers of strategic alignment and technical feasibility.


Business Analysis
Traditional business analysis frameworks excel in defining business requirements but often lack the user-centric approach. Double Helix seamlessly integrates business analysis with user-centred design, ensuring that business requirements and user needs are aligned throughout the product development process.


Systems Engineering Methodology and V-Model
While these methodologies are strong in technical development and lifecycle management, they often overlook the human element. The Double Helix Framework incorporates the rigour of systems engineering while ensuring that the human aspect is not lost, making it a more balanced and holistic approach

Get the Framework
Download the entire Double Helix Framework as an A0 printable PDF to use with your next project!
Download The Framework
Would you like to know more?
How can you and your team benefit from the Double Helix approach?